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Reverse Charge

Reverse charge is a novel way for savvy marketers to create value added business models with good margins.

Calls are billed to the receiver of the call instead of the caller. These services are often targeted at parents who wish to cover the cost of the call as a means of encouraging their children to keep in contact with them any time of the day or night. Children are attracted to these services as the calls are free to them.

1800MumDad is an excellent example of this technology where calls are reverse charged to mobile phones. This solution has enabled 1800MumDad to develop an impressive business in just 18 months while also contributing to child safety.

Our pre-paid call management system is a different type of service which rates inbound calls based on the phone service type or in-dial number. In some countries marketing phone numbers generate inbound call revenue which can be off-set against call fees accounted for in pre-paid balances. The system includes multiple levels of pre-paid balance management to enable telcos, wholesalers, resellers and business to benefit from these functions in our Whirlwind systems.